Commentary by the creators of the S.A.V.E framework about the origins and application of the framework to B2B marketing.
MeasurementVideo
Video:
Marketing Finance with Jonathan Knowles
StrategyVideo
Video:
Social Media & The CEO’s Agenda
MeasurementVideo
Video:
Marketing Finance: The Perspective of Five Senior Marketers
Great advice from five accomplished marketers about the importance of focusing on business impact, not simply creative impact.
MergersVideo
Video:
Brand Strategy & Post-Merger Returns
A short video I recorded to summarize our findings into the relationship between corporate branding and post merger returns.
MeasurementVideo
Video:
What Marketers Need to Know About Finance
My observations on the points of commonality – and points of difference – between marketers and finance professionals.
MeasurementVideo
Video:
The Importance of Intangible Value to Your Business
My short explanation of the financial significance of intangible assets – and the difference forms they take.
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