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We help you identify the economic resources on which your business truly depends, and how to manage this complex ecosystem of physical, intellectual and relational assets.
By using an integrated approach to performance measurement that explicitly incorporates the priorities of strategy, marketing and finance, we enable you to evaluate your company’s effectiveness in creating and capturing value in both the short term and long term.
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Marketing ROI measures marketing’s contribution to current profitability. Understanding the full contribution of marketing to business value requires analyzing the relationship between brand equity and the future performance of the business – specifically, how brand equity affects the growth and risk profile of the business.
This research report summarizes the key insights generated from merging Young & Rubicam’s BrandAsset® Valuator database (a global database containing multiple metrics on the health of 20,000 brands across 40 countries) with Stern Stewart’s EVA® database (a global database on corporate performance and valuation).
Thank you for requesting a Brand Equity & Business Value report. We hope you enjoy the distillation of our thinking on this important business topic.
In order to enable us to build communities of common interest around these topics, we ask that you share some details about yourself and the nature for your interest. Please note that we only respond to professional email addresses, not personal ones.
This report compares the results of the 2021 lists published by Brand Finance, Millward Brown and Interbrand.
The report documents the worrying level of inconsistency about which are the most valuable brands in the world (the three top 100 lists contain a total of 181 different brands, 94 of which appear on only one of the lists, and only 32 of which are common to all four lists).
The report compares the year-on-year changes in brand value versus 2020, noting that for 16 of the 29 brands common to all three lists in both years, there was disagreement on whether the same brand had increased or decreased in value.
Thank you for requesting our review of the 2021 brand value league tables. We hope you enjoy the distillation of our thinking on this important business topic.
In order to enable us to build communities of common interest around these topics, we ask that you share some details about yourself and the nature for your interest. Please note that we only respond to professional email addresses, not personal ones.
