Learn how to focus on customer outcomes through SAVE – the adaptation of the classic 4Ps framework to the B2B context (article published in the January/February 2013 issue of HBR).
”The Strategy of Change” series explores how to develop effective market strategy under conditions of rapid change and when the needs of multiple constituencies must be considered (nine articles to date).
Our lead article in the March/April 2022 issue of HBR sets out the four key agendas that executive leadership teams must consider
How do we increase consumers’ preference for our products and services?
How do we strengthen the connection that employees feel to the work and to one another?
How do we reinforce our reputation as a good corporate citizen and a strong ESG performer?
How do we enhance our opportunities for profitable growth and reduce business risk?