Type 2 Consulting helps companies identify and deliver the outcomes that matter to their customers.
By integrating the disciplines of Marketing and Finance (what we call “combining mastery of the telescope with mastery of the microscope”), we help our clients design and implement strategies that create value for customers using a sustainable, profitable business model.
See video opposite for a short description of our approach.
We identify opportunities for profitable growth and value-added relationships. We use the MAD framework to identify what form of change is appropriate for your context and the actions that will generate value for your customers, employees, investors and other stakeholders alike.
Download our one pager for industrial clients here.
Download our one pager for financial services clients here
All companies should seek to change the world for the better. How they do so is a function of their industry, capabilities, positioning and convictions. Our purpose is to help you define your corporate purpose appropriately.
For some, purpose will reside in the function of the product they provide; for others it will reside in the way they choose to do business; and some will have the fortune to be able to define a “north star” that links directly to their business.
For all, it is the purposeful way that they pursue these goals that will define whether they actually change the world for the better.
We are the authors of more than a dozen articles in Harvard Business Review, MIT Sloan Management Review and the Wall Street Journal.
Our MAD framework is the subject of “The Strategy of Change” series in the MIT Sloan Management Review.
Learn more about Type 2’s Perspectives on strategy, mergers, and measurement.
We monitor the progress of B2B companies in transitioning from selling solutions to delivering customer outcomes, assessing their progress on the five key dimensions outlined in our MIT Sloan Management Review article.
Our most recent survey, conducted in collaboration with the Thunderbird School of Global Management, reveals that there is currently a lot more talk than walk as regards prioritizing customer outcomes. A summary report of the findings can be viewed here.
