Type 2 Consulting helps companies understand the outcomes that matter to their customers and identify how to evolve their communications and operating model so as to create, communicate and deliver a compelling value proposition.
By integrating the disciplines of Marketing and Finance (what we call “combining mastery of the telescope with mastery of the microscope”), we help our clients create strategies that act on the two key drivers of financial value – business Efficiency and customer Engagement.
See video opposite for a short description of our approach.
We provide C-level strategic marketing advice on how to define a positioning and value proposition that is authentic to your company, differentiated from your competitors, and compelling to your target audiences.
This advice is based on the explicit integration of the strategic, financial and marketing perspectives on your business. By identifying how to meet the (often conflicting) requirements for customer, stakeholder and shareholder value, we identify the basis for profitable growth and value-added relationships.
Download our one pager for industrial clients here.
Download our one page for financial services clients here.
This section of our website shares our marketing consulting insights on business strategy, merger strategy and measurement strategy – including our multiple articles in Harvard Business Review, MIT Sloan Management Review and the Wall Street Journal.
Learn more about Type 2’s Perspectives on strategy, mergers, and measurement
Read our MIT Sloan Management Review article here.
We monitor the progress of B2B companies in transitioning from selling solutions to delivering customer outcomes, assessing their progress on the five key dimensions outlined in our MIT Sloan Management Review article.
Our most recent survey, conducted in collaboration with the Thunderbird School of Global Management, reveals that there is currently a lot more talk than walk as regards prioritizing customer outcomes. A summary report of the findings can be viewed here.
