Type 2 Consulting helps companies move from selling solutions to delivering outcomes. And, by doing so, become true strategic partners to their customers.
By integrating the disciplines of Marketing and Finance (what we call “combining mastery of the telescope with mastery of the microscope”), we help our clients create strategies that act on the two key drivers of value – business Efficiency and customer Engagement.
See video opposite for a short description of our approach.
We work with you to identify opportunities for profitable growth and value-added relationships. We do this by integrating the strategic, financial and marketing perspectives on your business in order to develop a strategy that is tailored to your specific context and that generates value for your customers, employees, investors and other stakeholders alike.
Download our one pager for industrial clients here.
Download our one page for financial services clients here.
We are the authors of more than a dozen articles in Harvard Business Review, MIT Sloan Management Review and the Wall Street Journal.
Learn more about Type 2’s Perspectives on strategy, mergers, and measurement.
We monitor the progress of B2B companies in transitioning from selling solutions to delivering customer outcomes, assessing their progress on the five key dimensions outlined in our MIT Sloan Management Review article.
Our most recent survey, conducted in collaboration with the Thunderbird School of Global Management, reveals that there is currently a lot more talk than walk as regards prioritizing customer outcomes. A summary report of the findings can be viewed here.
