Type 2 Consulting helps B2B companies drive profitable growth.
We identify how to enhance the value they deliver to their customers while reducing their cost of doing so.
Outcome-based segmentation, value proposition, brand architecture and portfolio optimization are four disciplines that are fundamental to our work.
We work collaboratively to ensure that the insights that our clients have into their services, capabilities and culture (what we call “mastery of the microscope” – see video opposite) are combined with our expertise in identifying the outcomes that truly matter to their customers (our “mastery of the telescope”) to identify how to realign their resources, organizations and communications to deliver distinctive value to their customers.
We specialize in working with B2B companies on three things – Implementing an outcomes-based approach to business strategy; Planning and managing successful acquisitions; and Establishing strategic performance scorecards that measure what really matters.
Learn more about our advisory services covering: Strategy, Mergers, and Measurement
We deliver thought-provoking seminars on how to achieve a sustainable balance between customer value creation (the priority of Marketing) and value capture for the business (the priority of Finance) in both the short term and long term.
Recent speaking engagements include MBA/EMBA classes at Columbia, NYU Stern and Thunderbird, plus events organized by the Conference Board, the Leaders’ Council and other industry associations (such as AMA, MSI and MASB).
Learn more about booking T2 for Speaking engagements
This section of our website shares our insights on business strategy, merger strategy and measurement strategy – including our multiple articles in Harvard Business Review, MIT Sloan Management Review and the Wall Street Journal.
Learn more about Type 2’s Perspectives on strategy, mergers, and measurement
Read our latest Sloan Management Review article here.
A key focus of our research is the degree to which B2B companies have shifted their focus from selling solutions to delivering customer outcomes. We track the progress of B2B companies in implementing the necessary changes across five key business areas.
Our latest survey in collaboration with the Thunderbird School of Global Management reveals a lot more talk than walk currently. A summary report of the findings can be viewed here.
