Type 2 Consulting helps B2B companies migrate from product selling to focusing on customer outcomes.
Our goal is to help them move from being viewed as vendors to being valued as commercial partners.
We work with well-run businesses that are looking to develop the same expertise in creating value for their customers as they have already demonstrated in running their own business. We use the metaphor of the Microscope and the Telescope to explain how we combine our clients’ technical and operational expertise (mastery of the microscope) with a focus on the strategic and commercial objectives that their customers are looking to achieve (mastery of the telescope).
We specialize in working with B2B companies in three areas – Implementing an outcomes-based approach to business strategy; Planning and managing successful acquisitions; and Establishing strategic performance scorecards that measure what really matters.
Learn more about our advisory services covering: Strategy, Mergers, and Measurement
We provide thought-provoking keynotes and seminars on the outcome-based approach to business strategy and how to achieve a sustainable balance between customer value creation (the priority of Marketing) and value capture for the business (the priority of Finance) in both the short term and long term.
Recent speaking engagements include MBA/EMBA classes at Columbia, NYU Stern and Thunderbird, plus events organized by the Conference Board, the Leaders’ Council and other industry associations.
Learn more about booking T2 for Speaking engagements
This section of our website shares our insights on business strategy, merger strategy and measurement strategy – including our multiple articles in Harvard Business Review, MIT Sloan Management Review and the Wall Street Journal.
Learn more about Type 2’s Perspectives on strategy, mergers, and measurement
Read our latest Sloan Management Review article here.
A key focus of our research is the degree to which B2B companies have moved beyond selling solutions to delivering customer outcomes. We are especially interested in tracking the progress of B2B companies in implementing the necessary changes to their processes in five key business areas.
Our latest survey reveals a lot more talk than walk currently. A summary report of the findings can be viewed here.
