Expertise:
Under the traditional approach, mergers are transactions and the primary focus of the post-merger process is realize the cost synergies required to justify the merger premium paid.
We believe that mergers are relationships and that the primary focus of the post-merger process should be on the revenue synergies enabled via the combined capabilities of the two companies.
We supplement the typical due diligence focus on “deal breakers” with a focus on “deal makers” – how the value embedded in the relationships with customers, employees and other stakeholders can be used to unlock the full potential of the merger.
We have particular expertise in determining the optimal corporate brand strategy and brand portfolio architecture for the merged business.
Key service offerings:
Click on each title to read the article, or access our other content in Perspectives
Mergers are a key element of business strategy but have a poor record in terms of value creation. We believe that this reflects an excessive focus on mergers as transactions, and an insufficient focus on mergers as relationships.
This report identifies three enhancements that companies can make to their M&A playbook based on this relationship mindset. These include: Understanding the true balance sheet of the acquired business; Establishing the right narrative for the merger; and Achieving the optimal brand portfolio post merger.
Thank you for requesting a copy of 'Improving the Success Rate of Mergers.'
T2’s research reports represent the distillation of our thinking on important business topics. In order to enable us to build communities of common interest around these topics, we ask that you share some details about yourself and the nature for your interest. Please note that we only respond to professional email addresses, not personal ones.
