Expertise:
We believe that your most valuable customers are the ones for whom you generate the most value, not necessarily the ones to whom you sell the most or from whom you earn the highest margin.
We help our clients understand what is truly distinctive about what they offer, and for which types of customer they can deliver unique value. We lay the foundation for enduring and mutually beneficial business partnerships.
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As Peter Drucker observed, the purpose of business is to create a customer.
This report analyzes how changes in the focus of marketing activities are the natural response to changes in the technologies by which customers discover, evaluate and purchase products and services.
It concludes that the expectations created by the latest generation of technologies (whether AI, AR, IoT, social, and mobile) can only be met if B2B companies focus on delivering customer outcomes, rather than a traditional approach to customer acquisition, engagement and retention.
Thank you for requesting a copy of 'The Outcomes Era.' T2’s research reports represent the distillation of our thinking on important business topics.
Marketing ROI measures marketing’s contribution to current profitability. Understanding the full contribution of marketing to business value requires analyzing the relationship between brand equity and the future performance of the business – specifically, how brand equity affects the growth and risk profile of the business.
This research report summarizes the key insights generated from merging Young & Rubicam’s BrandAsset® Valuator database (a global database containing multiple metrics on the health of 20,000 brands across 40 countries) with Stern Stewart’s EVA® database (a global database on corporate performance and valuation).
Thank you for requesting a copy of 'Brand Equity & Business Value.' T2’s research reports represent the distillation of our thinking on important business topics.
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