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Marketing ROI measures marketing’s contribution to current profitability. Understanding the full contribution of marketing to business value requires analyzing the relationship between brand equity and the future performance of the business – specifically, how brand equity affects the growth and risk profile of the business.
This research report summarizes the key insights generated from merging Young & Rubicam’s BrandAsset® Valuator database (a global database containing multiple metrics on the health of 20,000 brands across 40 countries) with Stern Stewart’s EVA® database (a global database on corporate performance and valuation).
Thank you for requesting a Brand Equity & Business Value report. We hope you enjoy the distillation of our thinking on this important business topic.
In order to enable us to build communities of common interest around these topics, we ask that you share some details about yourself and the nature for your interest. Please note that we only respond to professional email addresses, not personal ones.
This is the most recent of my annual comparison of the brand valuations published by Brand Finance, Interbrand and Kantar BrandZ.
The 2023 report once again documents the level of inconsistency about which are the most valuable brands in the world – the three top 100 lists contain a total of 179 brands, 52% of which appear on only one of the lists, and only 35 of which are common to all three lists.
I conclude that marketers must be wary about thinking of brand valuation as the “silver bullet” that proves their contribution to overall business value.
Thank you for requesting our review of the 2023 brand value league tables. We hope you enjoy the distillation of our thinking on this important business topic.
In order to enable us to build communities of common interest around these topics, we ask that you share some details about yourself and the nature for your interest. Please note that we only respond to professional email addresses, not personal ones.
