Type 2 Consulting uses a multi-disciplinary, research-based approach to generate insights on three key business topics:
The caliber and impact of our thought leadership is reflected in an impressive track of publications in the top management journals (including Harvard Business Review, MIT Sloan Management Review, and the Wall Street Journal).
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Mergers Tweet
Merger synergy should be based on the cost AND revenue perspective https://t.co/BPpW0aJA2h
This is the M&A blind spot we wrote about in 2007— typetwo (@typetwo) October 28, 2017
Strategy Tweet
Useful reminder that stories are NOT entertainment – they ensure your audience understands your message https://t.co/uZ4EubW5ty
— typetwo (@typetwo) October 24, 2017
Article Strategy
The recent spate of corporate scandals and executive misdeeds, including backdating, pretexting, embezzling, anonymous blogging and other unsavory activities, has brought the “reputation imperative” to the top of the agenda for business leaders.
Article Measurement
The concept of brand equity first emerged in the marketing literature of the late 1980s. The use of a financial term for what was actually a customer-based construct was a highly effective technique for communicating the idea that brands are longlived business assets that can have significant financial value.
Commentary Measurement
I often ask my clients whether having a strong brand or a strong operating model is more important in terms of the value of their business.
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Commentary Strategy
Commentary: Differentiation in B2B
Differentiation is often spoken of as the holy grail of marketing. It is what makes your product or service stand
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