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Type 2 Consulting - Published Articles - Vulcans Earthlings and Marketing ROI

Wilfrid Laurier University Press: Vulcans, Earthlings, & Marketing ROI

As you read this, a couple of twenty-somethings in a basement somewhere areinventing the next YouTube or Facebook—giving companies yet more ways to reach their audiences. With all this change, however, one thing is constant. Our clients still need to make sensible investments, and get a good return.

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Type 2 Consulting - SlideShare Presentation - Marketing Finance: Vulcans & Earthlings

Presentation: Marketing Finance: Vulcans & Earthlings

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