Commentary Strategy

Commentary: Differentiation in B2B

Differentiation is often spoken of as the holy grail of marketing.  It is what makes your product or service stand

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Article Strategy

MIT Sloan: Don’t Confuse Brand With Reputation

The recent spate of corporate scandals and executive misdeeds, including backdating, pretexting, embezzling, anonymous blogging and other unsavory activities, has brought the “reputation imperative” to the top of the agenda for business leaders.


Strategy Video

Social Media & the CEO's Agenda

Video: Social Media & The CEO’s Agenda

Article Strategy

Type 2 Consulting - Published Articles - Vulcans Earthlings and Marketing ROI

Wilfrid Laurier University Press: Vulcans, Earthlings, & Marketing ROI

As you read this, a couple of twenty-somethings in a basement somewhere areinventing the next YouTube or Facebook—giving companies yet more ways to reach their audiences. With all this change, however, one thing is constant. Our clients still need to make sensible investments, and get a good return.


Slideshare Strategy

Type 2 Consulting - SlideShare Presentation - Marketing Finance: Vulcans & Earthlings

Presentation: Marketing Finance: Vulcans & Earthlings

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