Perspectives

Commentary Strategy

Commentary: Differentiation in B2B

Differentiation is often spoken of as the holy grail of marketing.  It is what makes your product or service stand

Read More

Article Strategy

MIT Sloan: Don’t Confuse Brand With Reputation

The recent spate of corporate scandals and executive misdeeds, including backdating, pretexting, embezzling, anonymous blogging and other unsavory activities, has brought the “reputation imperative” to the top of the agenda for business leaders.

Download

Strategy Video

Social Media & the CEO's Agenda

Video: Social Media & The CEO’s Agenda

Article Strategy

Type 2 Consulting - Published Articles - Vulcans Earthlings and Marketing ROI

Wilfrid Laurier University Press: Vulcans, Earthlings, & Marketing ROI

As you read this, a couple of twenty-somethings in a basement somewhere areinventing the next YouTube or Facebook—giving companies yet more ways to reach their audiences. With all this change, however, one thing is constant. Our clients still need to make sensible investments, and get a good return.

Download

Slideshare Strategy

Type 2 Consulting - SlideShare Presentation - Marketing Finance: Vulcans & Earthlings

Presentation: Marketing Finance: Vulcans & Earthlings

1 2

Premium Content

T2’s research reports represent the distillation of our thinking on important business topics. In order to enable us to build communities of common interest around these topics, we ask that you share some details about yourself and the basis for your interest. Please note that we only respond to professional email addresses, not personal ones.