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Article Mergers
Among financial researchers, it’s well established that newly merged companies usually underperform the market. There’s an infrequent but important exception, though: Corporations that brand themselves with a “fusion” of the merging companies’ identities typically enjoy higher returns.
Article Mergers
Mergers are central to corporate growth strategies but they are disruptive events that cause customers, employees, and investors to reassess their relationship with the merged entity.
Mergers Tweet
Merger synergy should be based on the cost AND revenue perspective https://t.co/BPpW0aJA2h
This is the M&A blind spot we wrote about in 2007— typetwo (@typetwo) October 28, 2017
Article Mergers
Marketing and Finance have a famously fractious relationship, with each accusing the other of failing to understand how to create value. That tension may seem to be dysfunctional, but when channeled right, it can actually be productive.
Article Mergers
Pulling off a successful merger or acquisition is a daunting management challenge. Only about one in five deals actually succeeds in creating shareholder value. But there’s a step companies could take to improve their odds: pay more attention to marketing during the negotiations.
Commentary Mergers
Commentary: Mergers Are Relationships, Not Transactions
I believe that the shockingly low success rate of M&A reflects the fact that they are approached from a transaction mindset, not a relationship mindset.
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